One of the best ways to stay inspired when working as a copywriter is by studying what other copywriters are doing. Look at what they produce and break down the elements. Ask yourself, why does this work? What unusual writing techniques are they utilizing? What can I learn from their approach?
Copywriting examples to inspire you
Here are nine copywriting examples from industry experts to get you started.
“Copy is literally everywhere you go. Billboards, product packaging, bus ads, and even those cute little A-frame signs that sit outside your favourite café or restaurant. Once you start appreciating and recognizing the copy that’s hidden in plain sight—you’ll naturally get better and better at writing your own copy.”
Alex Cattoni is best known for the Copy Posse Program, a boutique agency and online copywriting academy. Her course teaches people how to write high-converting sales copy and craft iconic promotional campaigns.
She has spent more than a decade in the online marketing world and believes that connection and conversion are not mutually exclusive.
“It really should be the right content at the right time for the right person”
Brian Clark is a serial digital entrepreneur and the founder of Copyblogger amongst other websites and communities.
He built his businesses using online marketing techniques and is best known for his advice that empowers people to grow their businesses through social media and online marketing.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Oglivy is known as the “father of advertising” and believed the best way to get new clients was to do amazing work for existing clients.
His client roster included Rolls-Royce and Shell.
“Would you like me to personally double, triple, or even quadruple your business…for free?”
He teaches people how to write conversion copy and is the creator of an automation marketing method called Behavioral Dynamic Response.
“A Skin You Love To Touch”
Helen Lansdowne Resor was a notable copywriter and is a member of the Advertising Hall of Fame.
She is best known for creating the slogan “A Skin You Love To Touch” for the Woodbury Soap Company in 1911. The tagline was so successful the company used it until well into the 1940s.
“Sometimes the best copy to sell a horse is ‘Horse for Sale.’”
Jay Abraham is a marketing expert best known for his strategic approach and critical thinking. He helps businesses increase income, wealth and success by finding new solutions for old problems.
He’s best known for thinking “way outside the box” while thinking “way inside the box” at the same time.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett built his global advertising agency on the belief that the most creative, effective and powerful work understands people’s needs, wants, dreams and hopes at its core.
His client list included Kellogg, Pillsbury, Procter & Gamble, and Campbell Soup.
“If your target audience can’t trust you, then you’ve lost a major piece of the game.”
Nicki Krawczyk is best known for the Comprehensive Copywriting Academy (read our review of the course here) where she teaches copywriting strategies and techniques for both direct response copywriting and branding copywriting.
Her clients include Adidas, AT&T, Hasbro, Marshalls, Reebok and more.
“So, just for the moment, let’s think of your product as the movie. And let’s think of your sales copy as the ‘trailer.’”
Ray Edwards is a communications strategist, copywriter and author. He is known for his book “How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often” and his podcast, The Ray Edwards Show.
Ray is the creator of a certified direct response copywriter program called The Copywriting Academy and offers many practical guides for copywriters.
Copywriters on Twitter to follow
#CopywritingTwitter is one of the best places to find other copywriters to network with and learn from. If you want to join a community of copywriters to be regularly inspired by, here are a few to get started:
Which copywriters inspire you? Let us know!
If you’re looking to uplevel your writing and get more high paying writing jobs, check out this training from the Freelance Writers Den.