The average business name registration can cost anywhere between $225 to $400, depending on the trademark class. A company name is a critical aspect of your business identity, as it will appear on promotional materials, websites, and business cards to identify your services and products.
So,
before starting a small business, you need to choose a name that
defines what you do. A powerful business name can make all the difference in
propelling your online venture to success.
Choosing
the right business name will not only attract customers but also give investors
a good first impression. It will also help you set a foundation for designing
your logo, which is of great value when building a franchise or expanding
your company.
Below
are the top considerations when naming your online store.
#1.
Consider Your Brand
When
naming your company, defining why you exist is essential. Remember, brand names
work as sole representatives of any business model. You will want people to see
a reflection of who you are when they see your company name.
Therefore, make an effort to evaluate your company’s mission statement. This step will help you determine your objectives, aspects that set you apart from competitors, and your vision.
Understanding
these elements will influence your choice of a name that blends well with your
online venture.
#2.
Find a Reputable Brand Naming Agency
Creating
a successful name for your online shop is possible if you follow the right
strategies. However, you may lack the desire or resources to handle the project
by yourself.
For these reasons, hiring a trustworthy naming agency should be a top priority. A professional will brainstorm for brand names that match your business model and search for name availability.
Read |Definitive Guide to Building a Powerful Online Brand Image
This
process is crucial to ensure you don’t pick a name that is already in use, as
it may lead to legal implications. Your service provider will then test your
preferred name to figure out if it’s attractive and memorable to your target
clients.
A general rule is to pick a name that customers find easy to memorize and connect with your brand.
#3.
Think about Your Online Presence
Your business name will have a significant impact on all the social platforms that you’ll be using to interact with consumers. That is why it’s essential to search for a domain name during the brand naming process.
You
don’t want to select a name only to find out someone else is using it. When looking
at domain names, make sure to lock potential ones and create social media
accounts right away.
#4.
Don’t Overlook Visual Identity
Keeping
your name short and memorable is fundamental when engaging with potential
consumers. After all, you shouldn’t overlook the importance of creating your
brand’s visual identity.
Most
people associate with companies through visuals, such as logos and advertising
campaigns. Think about how your brand name will appear on websites, and social
media profiles.
Then
consider how you can incorporate visuals and colors that help people remember
your business venture. Also, keep in mind that logos are the face of your
online company.
Wrap Up – Things to Consider When Naming
Your Brand
Once
you have identified the ideal title for your e-commerce store, you need to make
it official. Consider working with an attorney to conduct a thorough search of
potential brand titles. You want to be sure that your desired name is available
for registration.
Note that fanciful and arbitrary company labels have high stakes of getting a trademark. Play with words and be creative to generate unique and suggestive names people can remember and engage with your brand.
