Over half (55%) of Canadians say they are less likely to make impulsive purchases now than they were before the pandemic, and 67% of people say they carefully plan their purchases today.
Read more: How to redirect your clients’ “revenge spending” to align with their values
One third (33%) of Canadians say they try to only buy things that have special meaning for them; 65% only buy what they need rather than what they want; and 57% say they try to be more frugal with their money.
Around two thirds (64%) of Canadians who engage in intentional spending pause and consider their purchases before making them.
With money worries rising across the board, fewer than one in five Canadians (18%) associate intentional spending with a feeling of being restricted. In fact, 77% linked it with positive concepts such as feeling in control, disciplined, empowered, considerate, and happy.
