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HomeWealth ManagementHow one woman financial advisor forged a new beginning

How one woman financial advisor forged a new beginning


“There were many times throughout the education requirements that I questioned what I was doing,” she adds. “I relied on my family for support and also on colleagues that believed in me, and that helped get me through.”

In mapping her return to the wealth space, Scuralli decided to build her own practice … To achieve that, she chose to become a financial advisor at Edward Jones Canada.

“I knew in building my practice that I wanted to respect my values, I needed to make meaningful connections with my future clients. at Edward Jones, I found those same values,” she says. “The cultural mindset was that everybody gets support. Having that support system with mentors who reach out to you is vital when you’re building a business.”

Scuralli remembers her life as a new business owner as many endless days, sometimes requiring her to work 12 hours a day, six days a week. That growth phase required her to get uncomfortable, and she was able to embrace that reality with the support of a coach at Edward Jones.

In one instance, Scuralli remembers wanting to work with a prospective client whom she felt might dismiss her abilities and resources. With the help of her coach, she was able to confidently approach that individual and explain how she could help with the client’s goals, which ultimately led to her working with the client.

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