Comparably, 23% would like a charity gift card, where the charity they selected would be the beneficiary of the remainder of the gift card. Twenty-nine per cent of Albertans prefer this style of present.
Over half of Canadians (53%), meanwhile, would rather receive a conventional gift with no philanthropic impact, such as a sweater, movie passes, candles, technology, a book, and chocolate.
Traditional gifts are most preferred by Atlantic Canadians, Saskatchewan and Manitoba (58%), British Columbia (56%), Ontario (54%), Quebec (51%), and Alberta (40%).
Given inflationary and financial concerns, Canadians plan to cut back on Christmas spending this year, according to the survey.
One-third (35%) expect to spend less on holiday gifts this year, while 7% expect to spend more. One-third (31%) will spend roughly the same amount, while 19% have not yet decided. One-tenth (9%) do not buy holiday gifts.
