Sunday, June 5, 2022
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How to Work From Home as a Copywriter

If you want to work from home and wonder which writing specialty is in-demand and profitable, copywriting is the answer! In this post, we’ll uncover what a copywriter is, how much you can earn, and places where you can submit your copywriting work!

I remember the first time I heard the term copywriting. I thought it was a profession based around copyrighting books, basically registering legal documents for books and other literary publications. It turns out I was completely wrong.

What is Copywriting?

Copywriting is a form of persuasive writing where the goal is to get the reader to take action. That action may be signing up for a newsletter or trial, purchasing a product, or clicking through to a landing page or website. Copywriters write the words in TV commercials, radio ads, magazines, newspapers, billboards, flyers, websites, and direct mailings – wherever something is being sold, copywriters are hard at work writing alluring and compelling advertisements.

What Types of Copywriting Work Can People Do?

Copywriters can work in a wide variety of niches (health, finance, Christian, retail, technology, pet industry, and more) and can work on many different projects. Below is a sampling of the types of projects professional copywriters can work on; some are long-form copy, while others are short-form copy.

  • B2B copywriting
  • Blog writing
  • Case studies
  • Direct mail
  • Print advertising
  • Online advertising
  • Email marketing
  • Billboards
  • Brochures
  • Product descriptions
  • PPC ads
  • Press releases
  • Sales copy
  • Search Engine Optimization (SEO) copywriting
  • Social media copy
  • Website copy
  • White papers
  • Video scripts

What Training Do You Need to Become a Copywriter?

There are a few ways you can become a copywriter, and depending on where you want to work will likely determine your path to becoming a copywriter.

The first way to become a copywriter is to obtain a college degree in advertising, marketing, English, journalism, or communications. This is the route you’ll want to go if you want to work for a big marketing or advertising agency.

If you want to be a freelance copywriter, you can take an online course that teaches you the craft of copywriting. Many copywriting programs can be completed within a few months and cost less than $500.00. I have a couple of friends who got started this way.

My friend, Prerna Malik, started her work-from-home career as a freelance writer and blogger. As her writing and digital marketing skills progressed, she took on more robust writing and marketing projects. She took some copywriting courses through Copyhackers