Welcome back to the 333rd episode of the Financial Advisor Success Podcast!
My guest on today’s podcast is Jim Dew. Jim is the Co-Founder and CEO of Dew Wealth Management, an independent RIA based in Scottsdale, AZ, that provides virtual-family-office-style financial planning on a monthly retainer basis for 150 small-business owner entrepreneurs.
What’s unique about Jim, though, is how he has scaled his retainer-based boutique firm to more than $7 million in revenue, a $31 million enterprise valuation, and is growing organically at a 40% growth rate, by providing a high-touch comprehensive advice offering for his business owner niche clientele.
In this episode, we talk in-depth about how, despite not implementing an AUM model, Jim’s firm was independently valued at $31 million of enterprise value based on the strength and growth rate of their retainer-based pricing model, how Jim arrived at his retainer-based model that charges $4,000, $6,000, or $10,000 per month to cover the breadth of the ‘financial quarterback’ services he provides to his ideal target client (business owners with more than $1M of EBITDA per year), and why Jim and his firm not only provide a deep-dive financial planning assessment to prospects but have evolved it to the point of charging an upfront fee of $25,000 to prospects just to go through it, after learning the hard way in feedback from existing clients that giving away the assessment for free was actually undermining their perceived trustworthiness.
We also talk about how Jim has structured his virtual-family-office-style approach not by delivering tax, legal, and other services in-house but instead by continually building a list of external tax, legal, and other professionals that he and his firm don’t just refer out to but have actively sought out and vetted based on their credentials, education, experience, and personality and follow-through. Jim describes how he and his firm provide what he calls a ‘time energy shield’ for their busy business-owner clients by helping them find the right professionals they may need, managing the projects with their professionals, and even fielding the inevitable business pitches that come at their clients, and why Jim and his firm use Monday.com instead of a traditional CRM to both map out and manage workflows and tasks for clients but also to keep detailed information about their vetted professionals and COIs… while also creating a dashboard so that clients can track the progress of all of the services that the firm provides them.
And be certain to listen to the end, where Jim shares how, after a couple of years of struggling to hire the right candidates for his firm, he realized that the recruiters he was using were not delivering and decided to implement an ESOP to attract candidates as well as hiring a director of operations who executed a marketing-esque hiring funnel to bring in more advisor talent, why Jim feels strongly about developing a niche focus because he learned that by becoming an expert in a particular field, it is easier to market and clearly communicate services and helps the right clients find his premium services, and why, even though Jim has received offers in the past, he feels he won’t be selling his firm anytime soon despite its strong valuation multiple because he believes his unique business model contributed the 10X growth of the firm in the past 8 years and wants to continue his legacy and impacting how financial planning is provided for business owners for the foreseeable future.
So, whether you’re interested in learning about why, because Jim is a business owner himself, he wanted to work with business owners to give them the support they need to be successful, how Jim’s wife Mimi develops and supports the firm’s team culture, or why Jim feels a retainer-based model is more suited for his clients because they enjoy knowing exactly how much they are paying each month and don’t have to worry about long-term contracts, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Jim Dew.
